Pundits, pollsters, and political parties keep trying to figure out what makes young people tick.
Older people usually struggle to understand what motivates younger people, so it should come as no surprise that recent research on the habits and preferences of the so-called millennial generation—Americans between the ages of 18 and 33—has grownups across the country scratching their heads. Both major political parties recognize the urgency in crafting messages that appeal to a group making up nearly 25 percent of the voting-age population. Whoever figures it out first could conceivably dominate American electoral politics.