Essential Networking

I am writing from New York. I will be spending one month in NYC on an international networking research trip, researching the cross cultural differences between US and UK businesses networking practice.

The first step towards quality referrals is to make good communications.

Think outside the box because networking does not only take place at a specific event or always have to be business-2-business.

Networking is unique in creating new relationships face to face based on trust, while other marketing activities take time to build trust.