Feelings Make People Pass Up Perfectly Tasty Brown Fruit

Notions about the appearance of fruit affect what people think it tastes like, researchers discover

In the United States, 30 to 40 percent of the food supply ends up wasted.Pixavril/Shutterstock

Emotions play an oversized role in our shopping decisions, according to a new study.

This is what makes most people skip the bananas with brown spots in favor of perfectly yellow ones.