Sean ‘Diddy’ Combs Loses 18 Brand Partnerships Amid Sexual Assault Allegations

Sean "Diddy" Combs arrives at the LA Premiere of "The Four: Battle For Stardom" at the CBS Radford Studio Center in Los Angeles on May 30, 2018. Willy Sanjuan/Invision/AP

Amidst a whirlwind of controversy swirling around Sean “Diddy” Combs, the mogul behind the Empower Global project, at least 18 brands have severed ties with his e-commerce platform. Empower Global, which champions black-owned businesses, has faced a significant setback with the departure of notable partners, including Tsuri, Nuudii System, No One Clothiers, Fulaba, and House of Takura., according to a report by Rolling Stone.

Annette Njau, the force behind House of Takura, cited Cassie Ventura’s lawsuit against Sean Combs as the pivotal moment that guided their decision. Ms. Njau emphasized their stance, stating, “We take the allegations against Mr. Combs very seriously and find such behavior abhorrent and intolerable. We believe in victims’ rights, and support victims in speaking their truth, even against the most powerful of people.”

In a statement regarding No One Clothiers’ decision to leave the platform, spokesperson Lenard Grier addressed the complexities involved in such a move: “While this decision was difficult due [to] the reverence we once held for Mr. Combs as a leader in business and entertainment, it was clearly the correct choice.”

Ashli Goudelock, at the helm of skincare brand Tsuri, discussed their impending exit, underscoring an unyielding commitment to gender equality and dignity. Ms. Goudelock remarked: “As a company owned and led by women, we refuse to dwell in ambiguity regarding the mistreatment of our gender.”

Rebecca Allen, founder of the eponymous shoe brand, said: “We enjoyed working with the team but have not seen meaningful sales, so we were already planning to terminate our relationship at the end of this year. These harrowing allegations have expedited our decision, and we ended our partnership with Empower Global earlier this month.”

In a bid to salvage his reputation, Mr. Combs took to Instagram on Dec. 6 to assert his innocence and vow to defend his name against what he perceived as baseless attacks. Denying accusations of sexual assault, trafficking, and abuse leveled against him by Cassie Ventura, Mr. Combs declared his unwavering resolve to combat what he views as a concerted effort to besmirch his character and legacy.

“For the last couple of weeks, I have sat silently and watched people try to assassinate my character, destroy my reputation and my legacy. Sickening allegations have been made against me by individuals looking for a quick payday. Let me be absolutely clear: I did not do any of the awful things being alleged. I will fight for my name, my family and for the truth.”

Meantime, the company is facing a period of uncertainty as it addresses these challenges. The future of Empower Global remains unclear.

In November, Mr. Combs temporarily stepped down as a co-chair of Revolt, a music-oriented digital cable television network that he co-founded. The company posted a statement on X reading, “While Mr. Combs previously has previously had no  operational or day-to-day role in the business, this decision helps to ensure that Revolt remains steadfastly focused on our mission to create meaningful content for the culture.”

Police and media members gather outside the home of U.S. producer and musician Sean "Diddy" Combs in Los Angeles on March 25, 2024. Homes belonging to Sean "Diddy" Combs were being raided by federal agents, media reported on March 25, with the U.S. hip hop mogul at the center of sex trafficking and sex assault lawsuits. David Swanson/AFP via Getty Images

This comes as Mr. Combs has been accused in four separate civil lawsuits of sexual abuse. Legal action began on Nov. 17, 2023, when Casandra Ventura, Mr. Combs’ former girlfriend, filed a lawsuit in the U.S. District Court for the Southern District of New York. The lawsuit alleged rape, sex trafficking, and physical abuse. The parties reached a settlement later that same day for an undisclosed amount.

Two additional women filed lawsuits alleging sexual abuse against Mr. Combs in late November of that same year. The lawsuits coincided with the expiration of the Adult Survivors Act, a New York law that provided a one-year window for victims of sexual abuse to file civil claims regardless of when the alleged abuse occurred.

Adding another layer to the legal saga, an unnamed woman lodged another lawsuit against Mr. Combs. This time, the allegations include rape and sex trafficking, with the plaintiff asserting that Mr.Combs and two accomplices gang-raped her when she was just 17 years old.

In addition, Rodney “Lil Rod” Jones filed a lawsuit against Mr. Combs in February, alleging sexual abuse and harassment.

In March, federal agents executed search warrants at the Miami and Los Angeles homes of the music mogul. These investigative actions are linked to a federal probe of allegations ranging from sex trafficking and sexual assault to the solicitation and illicit circulation of narcotics and firearms.