Movie Theaters Are Spending Big to Get Customers Off the Couch

Movie Theaters Are Spending Big to Get Customers Off the Couch
People walk by the AMC 34th Street theater in New York City on March 5, 2021. Evan Agostini/Invision/AP
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Movie theaters across the United States have been making significant changes to their presentation, both in how the films are seen and what surrounds them in the theater complex. In an effort to revitalize in-person movie viewing since the COVID-19 pandemic that made many rather comfortable with watching streaming at home, theaters have spent millions of dollars in order to provide a unique experience for their customers.

But no matter how much money is being spent to make that visit more engaging, the number of movies being distributed to theaters is still affecting the bottom line.

Mark Gilman
Mark Gilman
Author
Mark Gilman is a media veteran, having written for a number of national publications and for 18 years served as radio talk show host. The Navy veteran has also been involved in handling communications for numerous political campaigns and as a spokesman for large tech and communications companies.