“Out of the 31.3 million Americans planning to dress their pets in costumes, millennials (25-34) are most likely to dress up their pets, the highest we have seen in the history of our surveys,” said Phil Rist, executive vice president of strategy at Prosper Insights & Analytics.
The survey also indicates the most popular pet costumes: 11 percent will be dressed as a pumpkin, 7 percent a hot dog, and 5 percent a bumble bee.
In fact, consumers are spending more on pet costume sales over the years, from $350 million in 2014 to $440 million in 2017.
The survey questioned about 7000 consumers between Sept. 4-12.
The total spending for Halloween is expected to reach $9 billion in 2018, which is the second highest post-recession. It’s just under the $9.1 billion spent in 2017.
Usually, some pets will have diarrhea or vomiting from eating treats like chocolates or sugar-free candies with xylitol in them. Some also like to chew on loose parts of their costumes.
When asked where people planned to buy costumes this year, 45 percent of the shoppers said they planned to shop at discount stores, 35 percent want to visit Halloween specialty stores, and the rest plan to go to department stores or supermarkets.
