A Kansas City Chiefs helmet, the Vince Lombardi Trophy and a Philadelphia Eagles helmet are seen before the NFL Commissioner Roger Goodell's Super Bowl Press Conference ahead of Super Bowl LIX at Caesars Superdome in New Orleans on Feb. 3, 2025. Chris Graythen/Getty Images
Chris Pratt dons AI-powered smart glasses for Meta, Matthew McConaughey rambles on about a football conspiracy for Uber Eats, and Willem Dafoe tackles the court as a pickleball player for Michelob Ultra.
These are just a few of the star-studded Super Bowl ad spots set to air on Feb. 9 during Sunday’s Big Game.
The viewing audience can expect to see numerous celebrity commercial cameos as the Kansas City Chiefs, in pursuit of a three-peat, take on the Philadelphia Eagles in Super Bowl LIX at the Caesars Superdome in New Orleans, Louisiana.
Several first-time Super Bowl advertisers, including pharmaceutical company Novartis, ice cream brand Häagen-Dazs, and Totino’s Pizza Rolls, will leverage star power in a bid to captivate millions of viewers.
Novartis spotlights its “Your Attention Please“ breast cancer awareness campaign with the help of comedian Wanda Sykes and ”True Grit” actress Hailee Steinfeld.
“Despite the viral attention breasts attract in the media and pop culture, only one in two women receive their annual screenings, which can catch cancer when it is most treatable,” the company said in a statement last month.
Actress Michelle Rodriguez bites into a vanilla milk chocolate almond bar for Häagen-Dazs’s “Not So Fast, Not So Furious“ ad, featuring cameos by her ”Fast & Furious” co-stars Vin Diesel and Ludacris.
Comedian Tim Robinson and actor Sam Richardson come face to face with a hairy alien named Chazmo to highlight Totino’s Pizza Rolls.
Celebrity chef Martha Stewart, actor Kevin Bacon, “Hot Ones” host Sean Evans, singer-songwriter Charli XCX, and actress Greta Gerwig will also make appearances in McConaughey’s Uber Eats commercial.
“Look, from the very beginning, football’s been a conspiracy to make us hungry,” the “Interstellar” star says in the ad in his signature Texas twang.
Fellow leading food delivery service DoorDash taps comedian Nate Bargatze (and a few Nate Bargatze clones) to appear in its 30-second spot.
Actor Chris Hemsworth joins Pratt by sporting a pair of AI-powered smart glasses, a collaboration from Ray-Ban and Meta.
The duo poke fun at a duct-taped banana art piece by Italian artist Maurizio Cattelan that sold for more than $6 million at an auction last November.
Television personality Kris Jenner also makes a cameo. “Gentlemen, who eats art?” she says in the ad.
A Kansas City Chiefs helmet, the Vince Lombardi Trophy, and a Philadelphia Eagles helmet are on display before NFL Commissioner Roger Goodell's Super Bowl Press Conference ahead of Super Bowl LIX at Caesars Superdome on Feb. 3, 2025, in New Orleans, Louisiana. Chris Graythen/Getty Images
Mayonnaise brand Hellmann’s leans into nostalgia by reuniting Meg Ryan and Billy Crystal at New York City’s Katz’s Deli, a nod to their 1989 romantic comedy “When Harry Met Sally.”
English former professional soccer player David Beckham meets his match in an ad for Stella Artois beer. After being told he has a twin, Beckham sets out to find his brother, “The Other David,” who is none other than actor Matt Damon.
Canadian actor Eugene Levy enjoys one of Little Caesars’ newest offerings, Bacon & Cheese Crazy Puffs, in a 30-second ad titled “Whoa!“
His daughter, “Schitt’s Creek” star Sarah Levy, makes a cameo in the commercial, which features “a hilarious, jaw-dropping moment of astonishment where the irresistible flavor of Crazy Puffs causes [Eugene Levy’s] iconic eyebrows to comically disappear,” according to a statement issued by the pizza chain on Feb. 4.
The Associated Press contributed to this article.
Audrey Enjoli
Author
Audrey is a freelance entertainment reporter for The Epoch Times based in Southern California.
