Cowen Analyst Comments Netflix’s New Password Sharing Experiments

Cowen Analyst Comments Netflix’s New Password Sharing Experiments
The Netflix logo is seen on the Netflix, Inc. building on Sunset Boulevard in Los Angeles on Oct. 19, 2021. Robyn Beck/AFP via Getty Images
Benzinga
Updated:

Cowen analyst John Blackledge said Netflix Inc.’s new password sharing tests in three Latin American countries could yield a long-term revenue opportunity.

Cowen’s monthly survey of 2,500 U.S. consumers suggested that 42 percent of U.S. users share a Netflix password leaving Netflix well-positioned to pursue ways to monetize these subscribers.

If Netflix’s test worked and the company rolled the program out globally, it could add $1.6 billion in global revenue, or 4 percent upside to Cowen’s 2023 estimates.

Blackledge has an Outperform rating on Netflix.

By Anusuya Lahiri
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