As Beijing gears up for a major charm offensive to endear the West, expect no genuine change from the Chinese Communist Party—only “more cunning,” analysts warn.
That, according to Xi, requires them to “widen their circle of friends,” “win over the majority,” and “pay attention to the strategy and art of narrative warfare” so that on key issues they can make themselves heard. They must set the tone right to present themselves as both “open and confident, yet modest and humble,” said Xi.
The communist leader’s speech was a call to arms directed at the officialdom, said Sydney-based academic Feng Chongyi.
“He’s waging a war of words to control global narratives,” Feng, a China studies professor at the University of Technology, told The Epoch Times.
Xi, he said, was trying to “help his minions work more effectively.”
A ‘Self-Rescue Measure’
While the regime’s efforts to sway the global narrative are not new, the current international pressure has given it added urgency.In the Philippines, the Chinese regime’s amassing of hundreds of militia-manned boats in disputed reefs lying in Manila’s territorial waters triggered rage from the country’s officials. Philippine foreign secretary issued an expletive-laden warning on Twitter demanding Chinese fishing vessels to stay off disputed waters. Even President Rodrigo Duterte, who has historically been friendly toward the regime, threatened to send military ships to the South China Sea to “stake a claim” over resources in the disputed region.
From the perspective of the ruling party, there is the danger that “the cold war may turn hot,” and it is eager to get out of the dilemma, Huang said.
“How do you break it through? You begin by winning their hearts,” he said. And this is where propaganda comes into play.
“This is a self-rescue measure to improve its global image so that it’s not always the villain that everyone mocks,” he said.
‘Two-Faced Strategy’
But Hua Po, a Beijing-based political analyst, cautioned that Chinese diplomats are unlikely to abandon their fiery rhetoric any time soon.While Xi’s call for modesty and humility might seemingly contradict their aggressive style, to the regime it is only “a matter of strategy,” said Hua.
“The so-called humility is just a tactic. You want to be a bit more tactful in some areas, such as promoting Chinese culture, so it’s easier for people to accept [the propaganda].”
But underlying this strategy, the goal is still the same: the regime “won’t back down from its fight for discourse power” with the West, Hua said, referring to Xi’s desire to control public discussion all over the world.
In the meantime, the regime may opt for a softer approach toward certain countries to get them on its side, while holding an aggressive stance toward others, according to Hua. For instance, that would mean being insistent toward America, harsh reprisals toward Australia, befriending Germany and European countries, and a combination of both for Canada.
That Beijing was not going to retreat diplomatically was evident in remarks made by scholar Zhang Weiwei, who was the only academic invited to lecture senior officials at Xi’s study session, in an English interview with Chinese Communist Party (CCP) mouthpiece People’s Daily on June 1.
“The Chinese story had not yet been told very well to the outside world, especially in a language in a way that foreigners can understand,” the Fudan University professor said. He blamed it as “mainly a problem on the part of the West.”
Zhang further declared that “there’s no way to contain a country like China.” Doing so, he said, would only result in “mutually assured destruction.”
Feng, the Sydney academic, described the new approach as a “two-faced strategy.”
“This is not to reject wolf-warrior diplomacy, but rather to complement it,” he said. “They are refining their deception skills and getting more cunning.”
“You play either the ‘wolf’ or the ‘cat’ depending on the circumstance,” he said.
No matter how cunning the tactics, there are limits to what the regime can do, said Feng.
The CCP “has gone too far,” he said. “Even its friends, the so-called panda-huggers, find it embarrassing to speak on their behalf.”