TikTok Algorithms Actively Suppress Criticism of Chinese Regime, Study Finds

Heavy TikTok users were more likely to have a favorable view of China, indicating ‘successful indoctrination,’ researchers from Rutgers University say.
TikTok Algorithms Actively Suppress Criticism of Chinese Regime, Study Finds
The logo of social media application TikTok is displayed on the screen of an iPhone on an American flag background in Arlington, Va., on Aug. 3, 2020. Olivier Douliery/AFP via Getty Images
Frank Fang
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China-owned video-sharing app TikTok is using its algorithms to suppress content exposing China’s human rights violations to shape the views of its targeted users, according to a study.

Researchers from Rutgers University and the school’s Network Contagion Research Institute (NCRI) found that TikTok’s algorithms “actively suppress content critical of the Chinese Communist Party (CCP) while simultaneously boosting pro-China propaganda and promoting distracting, irrelevant content,” the study states.

“Through the use of travel influencers, frontier lifestyle accounts, and other CCP-linked content creators, the platform systematically shouts down sensitive discussions about issues like ethnic genocide and human rights abuses,” it reads.

In recent years, TikTok has been facing scrutiny and accusations of being a threat to national security, since it exploits the minds of American teens. Its China-based parent company, Bytedance, could be forced by the CCP to hand over data on U.S. users. The U.S. National Security Agency has previously called the app the CCP’s “Trojan horse” that threatens America’s long-term security because of the CCP’s anti-U.S. views, while some lawmakers have likened the app to a form of “digital fentanyl” that makes its users into addicts.
In April, President Joe Biden signed a bipartisan measure into law requiring ByteDance to sell TikTok or be banned from U.S. mobile app stores and web-hosting services. ByteDance and TiKTok have filed a lawsuit to challenge the constitutionality of the law.

The report also found that TikTok had carried out “successful indoctrination” of its users, particularly heavy users, given changes in their attitudes toward China, based on the results of a psychological survey.

“These users, through targeting or information environments engineered to sublimate free speech, appear to absorb these biased narratives unwittingly, leading to a distorted understanding of critical global issues,” the researchers wrote.

A TikTok spokesperson responded to the findings, telling The Epoch Times by email that the study was a “non-peer-reviewed, flawed experiment ... clearly engineered to reach a false, predetermined conclusion.”

“Previous research by NCRI has been debunked by outside analysts, and this latest paper is equally flawed,” the spokesperson said.

Study

To conduct the study, researchers created 24 accounts across TikTok, Instagram, and YouTube, mimicking 16-year-old users in the United States. The accounts were used to test the three social media platforms’ algorithms when inputting four different search keywords often mentioned along with the CCP’s human rights abuses—“Uyghur,” “Xinjiang,” “Tibet,” and “Tiananmen.”
The Trump and Biden administrations have characterized the CCP’s suppression of Uyghurs in its far-western regions of Xinjiang as “genocide” and “crimes against humanity.” In Tibet, the Chinese regime has turned the region into a surveillance state and installed labor camps.
On June 4, 1989, the Chinese regime ordered its troops to open fire on student protesters and unarmed civilians at Tiananmen Square in China’s capital. The Chinese regime denies having initiated the violent crackdown despite the thousands of witnesses, and any discussion about the protest movement is considered taboo in China and Hong Kong.

Researchers collected more than 3,400 videos from their search results using the four keywords and classified each video as either “pro-China,” “anti-China,” “neutral” or “irrelevant.”

In terms of Xinjiang, a “pro-China” video could include showing minorities’ folk customs or idyllic portrayals of rural life, and an “anti-China” video could show the Uyghurs’s plight in China or calls for boycotting products made in Xinjiang, according to the report.

Only 2.3 percent of search results for “Xinjiang” on TikTok were considered “anti-China,” in comparison to 21.7 percent on YouTube and 17.3 percent on Instagram, according to the report.

More than 26 percent of search results for “Tiananmen” on TikTok were considered “pro-China,” while only 7.7 percent of research results on YouTube were “pro-China” and 16.3 percent on Instagram, according to the report.

According to the report, a “pro-China” video on Tiananmen could be “denials of the massacre and revisionist historical takes” or “scenic pictures of the square that bear no mention of the massacre.”

In terms of search results using the word “Tibet,” TikTok contained the least amount of anti-China content (5 percent) and the largest amount of pro-China content (30.1 percent) across the three platforms, according to the report.

The report explained that a “pro-China” video on Tibet could “echo the CCP narratives that Tibet has been liberated,” while an “anti-China” video could be about footage of Tibetan protests or “details of Tibetan cultural erasure by the CCP.”

“It appears that TikTok’s algorithm uniquely favors pro-China content in terms of views per like, irrespective of the overall engagement levels. Moreover, this finding is significantly more pronounced on TikTok than YouTube, suggesting a TikTok-specific bias,” the report reads.

Survey

Researchers also surveyed 1,214 American TikTok users, seeking to understand their perception of China based on the time they spent on the app.

Heavy users of TikTok—those using the app for more than three hours per day—showed a 49 percent increase in positivity toward the CCP’s human rights records relative to nonusers. For those using the app for 15 minutes to three hours, the percent increase was 36 percent.

“By contrast, use of YouTube and Instagram showed no significant relationship on users’ perception of China’s human rights record,” the report reads.

“This suggests that TikTok’s content may contribute to psychological manipulation of users, aligning with the CCP’s strategic objective of shaping favorable perceptions among young audiences.”

Heavy TikTok users also showed a 48 percent increase in the perception that “Tiananmen Square is mostly known as a tourist site.”

Researchers recommended the creation of a Civic Trust funded by social media platforms and the public to help identify platforms that are manipulating user perceptions.

“If social media algorithms are found to be subverting the very democracies that provide them the freedom to operate, they are both unjust and dangerous,” the report reads. “There must be accountability and corrective measures to ensure that platforms are not exploited by state actors to erode democratic institutions and values.”

Frank Fang
Frank Fang
journalist
Frank Fang is a Taiwan-based journalist. He covers U.S., China, and Taiwan news. He holds a master's degree in materials science from Tsinghua University in Taiwan.
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