Starbucks was the target of a firestorm of online comments and criticism after a Weibo user described an incident in which a policeman eating his lunch in front of a Starbucks store in the Ciqikou neighborhood in southwestern China’s Chongqing city on Feb. 13. was driven off by Starbuck’s staff claiming that the policeman eating in front of the store damaged Starbucks’ image.
In the next three days, Starbucks-related posts were listed as the hottest topics on Chinese social media platforms, with most of the comments that Chinese media and netizens left being negative. The Chinese Communist Party’s official mouthpiece People’s Daily led the trend.
“[What Starbucks did] deviated from human affairs, and was purely a provocation,” People’s Daily commented on Feb. 14.
The state-run China News Service financial channel echoed the People’s Daily on Feb. 15, and quoted a netizen: “China can have no Starbucks, but cannot have no policemen.”
On Feb. 15, Starbucks China clarified the event on its official Weibo account, and revealed a different story.
“There was no driving a policeman away nor complaining about a policeman,” Starbucks China said. It explained that four policemen visited the store at about 5:00 p.m. on Feb. 13, and they sat at the outdoor table.
After a while, a group of customers arrived at the store and asked to sit at the table occupied by the officers. When Starbucks staff asked the police to change tables, “there was a misunderstanding because of improper words,” Starbucks China explained.
The company apologized for the mis-communication.
However, Chinese media didn’t accept the explanation or the apology, nor did some of the netizens. And the related topics stayed on the hottest topic list on Weibo, which attracted more netizens to read and comment.
On Feb. 16, some Chinese people left broken eggs, white flowers (a Chinese symbol of death), and joss (incense) paper in front of the coffee shop to express their hatred. The Chinese censors didn’t filter the related information, and Chinese people are free to post, share, and comment on it.