President Donald Trump said on Feb. 15 that he will treat value-added tax (VAT) systems—widely used in Europe and other countries—as equivalent to anti-U.S. tariffs when calculating trade levies. The move is part of his reciprocal tariff policy aimed at countering what he describes as unfair trade practices.
According to Trump, foreign nations have long taken advantage of the United States through higher tariffs and restrictive trade policies, harming American businesses and workers.
“For many years, the U.S. has been treated unfairly by other countries, both friend and foe,“ Trump said in the Oval Office on Feb. 13. ”This system will immediately bring fairness and prosperity back into the previously complex and unfair system of trade.”
Unlike a sales tax—charged only at the point of sale—VAT is applied at every stage of production and distribution, increasing costs for U.S. goods entering VAT-using countries. The White House says that VAT effectively triples the EU’s tariff rate on U.S. exports, creating a “double whammy” when combined with subsidies that boost EU exporters.
In his Truth Social post, Trump defended his reciprocal tariff approach as a simple, fair policy that holds foreign governments accountable.
“It is fair to all, no other country can complain and, in some cases, if a country feels that the United States would be getting too high a tariff, all they have to do is reduce or terminate their tariff against us,” Trump wrote. “There are no tariffs if you manufacture or build your product in the United States.”
Trump further clarified that his administration will factor in foreign subsidies that give non-U.S. exporters a competitive edge. He also introduced the concept of “non-monetary tariffs,” referring to hidden trade barriers that increase costs for U.S. businesses even when formal tariffs aren’t in place.
“Countries could, in principle, lower their tariffs to U.S. levels,” she wrote in a Feb. 14 note. “However, abolishing the VAT system is extremely unlikely.”
Fechner also pointed out that Trump’s policy goes beyond just tariffs and VAT.
“Avoiding tariffs, therefore, seems to be an impossible task,” she wrote, emphasizing that Trump’s memo targets broader non-tariff barriers and other market access restrictions.
Several countries have vowed to respond with retaliatory tariffs if Trump moves forward with his reciprocal trade policy.
Trump has already imposed a 10 percent tariff on China-made goods, prompting retaliatory measures from Beijing. He also applied a 25 percent tariff on Canada and Mexico, although enforcement was delayed for 30 days after negotiations on border security and crime reduction.