Black Friday Spending at Stores Inches Ahead as Americans Spend More Online

Black Friday Spending at Stores Inches Ahead as Americans Spend More Online
A sign stands inside the Roosevelt Mall during Black Friday sales event in Garden City, N.Y., on Nov. 29, 2024. Shannon Stapleton/Reuters
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Black Friday spending in U.S. retail stores was muted this year in contrast to a more robust rise online, as bargain-hungry Americans skipped stores in favor of their phones and laptops, according to data from Mastercard and other data providers.

Sales at brick-and-mortar stores grew just 0.7 percent year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm Facteus.