Target Lowers Prices on More Than 2,000 Items Ahead of Holiday Season

Customers wait in line to make purchases at a Target store in Daly City, Calif., on Dec. 14, 2023. Justin Sullivan/Getty Images

Target said on Tuesday that it will lower the prices of more than 2,000 items, marking the second round of price cuts the retailer has implemented this year to win over bargain hunters this holiday shopping season.

This will bring the total number of discounted items to 8,000 this year, following Target’s earlier price cuts on 5,000 items in May, according to its press release on Oct. 22.

The retail giant said the latest price cuts will apply to both Target-owned and national brands, covering food and beverages, holiday gifts, home decor, and daily essentials like toilet paper and cough medicine.

Target said it “routinely adjusts its prices to remain competitive in markets across the country,” and the total number of discounted items is expected to reach 10,000 by the end of the year.

“We know families are excited to celebrate the holidays, so Target is committed to helping them find joy without compromise—with great products across our assortment at even lower prices,” Rick Gomez, Target’s chief commercial officer, said in a press release.

Target highlighted some examples of items affected by the latest price cuts, including Bluey fire truck toys, reduced from $24.99 to $19.99, and Magic Bullet personal blender sets, dropping from $49.99 to $39.99.

Other highlighted items are Coffee Mate Natural Bliss sweet cream creamer (32 fl. oz), with its price reduced from $5.29 to $4.99, and a Lego Technic 2022 Ford GT car model set, dropping from $119.99 to $95.99.

Target’s previous price cuts covered everyday items such as milk, meat, bread, soda, fresh fruit and vegetables, snacks, yogurt, coffee, diapers, paper towels, pet food, and more.

The move comes as rivals Walmart and Aldi announced price cuts in recent months in an effort to attract customers and boost sales amid rising inflation that has impacted consumer spending.

Walmart announced on Oct. 17 that it will offer an “inflation-free” Thanksgiving meal through Dec. 24. It stated that this meal features 29 items and serves eight people for less than $7 per person.

Walmart’s announcement came just a day after Aldi unveiled its Thanksgiving meal, which it said is priced at the lowest in five years, costing less than $47 for a full meal serving 10 people, or $4.70 per person.

“With 25 percent of U.S households now shopping ALDI, we know grocery prices are still top of mind for customers,” Aldi’s CEO Jason Hart said in a statement on Oct. 16.

The United States recorded an inflation rate of 2.4 percent in September, with the Consumer Price Index rising by a seasonally adjusted 0.2 percent from August to September, according to data released by the Bureau of Labor Statistics on Oct. 10.