Buying stocks on margin is buying stocks with money you don’t have. Usually, it’s speculators who engage in this risky practice that can be profitable as long as the market keeps going up.
Let’s say you have $10,000 in an account with your stockbroker. Under normal circumstances, you could buy up to $30,000 worth of stock with a $20,000 loan from the broker. Let’s assume you are lucky and the stock goes up 50 percent. The position is now worth $45,000, and your equity has increased by $15,000 to $25,000. This means you can increase your position size again to $75,000 and buy more stock, because most brokers only require you to keep 30 percent of cash or stock as collateral.
Let’s assume you just bought more stocks and your total position in company A was $75,000 with your initial cash outlay, with profits totaling $25,000, as in the example above.
If the market moves 10 percent against you, your position is worth $67,500 and your equity is worth $18,500, but the loan is still worth $50,000 and you are supposed to keep $20,250 as collateral. In order to make up the difference between your collateral value ($18,500) and the margin requirement ($20,250) of $1,750, you can either deposit more cash or sell some securities to decrease the margin position.
Most people will sell some of their position, which puts further pressure on stock prices. Sometimes brokers do this without asking their customers; this is the infamous “margin call.” This leads to an avalanche of selling in a market that has borrowed too much.
The Everything Bubble
In 2018, it’s no secret that this market runs on leverage and borrowing. And although the percentage of NYSE margin debt compared to the total stock market capitalization of the Wilshire 5000 is not at the all-time high seen in 2007 (2.5 percent), it sits just a tad below, at 2.2 percent.In the third quarter of 2017 alone, S&P 500 companies bought back $129.2 billion of their own stocks. The biggest spenders were Apple Inc. ($7.8 billion) , Citigroup Inc. ($5.4 billion), and JPMorgan Chase & Co. ($4.8 billion).
Since the second quarter of 2012, S&P 500 companies bought back $2.7 trillion of their own shares, according to S&P data. At the same time, their outstanding debt securities have risen by $1.7 trillion.
“International Monetary Fund estimates suggest that large U.S. corporations have experienced a negative net equity issuance of $3 trillion since 2009 due to share buybacks, thus significantly boosting their equity leverage ratio,” notes the Institute of International Finance. In other words, corporates have less equity and more debt now—exactly what one should expect if companies issue debt and buy back equity.
The whole process is convenient for companies because equity is more expensive to finance than debt in a zero interest environment, and it artificially boosts earnings per share by keeping earnings the same but reducing the number of shares.
Company Margin Speculation
Similar to the individual stock speculator in the example above, a company has a certain amount of equity it can leverage. Of course, with big companies, there is not one number like the 30 percent margin requirement for the individual. However, the dynamics are similar.As long as the total value of the equity of a company keeps going up in a rising market, the company can keep issuing bonds against ever-rising equity values. Nevertheless, the total debt-to-equity ratio for large companies has increased from 50 percent in 2007 to a record high of 83 percent in spite of the rising market.
In a low-interest rate environment and a functioning economy, the companies can easily pay the interest on the bonds they issue out of the cash flow, as the total interest payments are low. Refinancing is also not a problem.
If equity values fall by half, and the debt stays the same, the debt-to-equity ratio will double—too much for the bond market to roll over the loans at the same low-interest rates. So either the company pays back the loans—which it can’t because it spent the money on shares that are now only worth half as much—or it refinances against a much higher interest rate.
This will squeeze cash flows, especially in a tight economic environment, and it won’t be long until companies start selling shares again—at much lower prices this time—just to survive. The biggest companies in the United States run the risk of ending up like speculators caught in a margin call.