Christmas means more than presents, but some of the gifts that celebrate the season will be sadly lacking this year.
According to businesses across the country, supply chain issues and government regulations have made it difficult to get goods for Christmas.
The worst problem for businesses is the shipping cost, several local business owners said.
Stores that rely on overseas goods face an extremely challenging situation, said Jeremy and Rebecca Berlin, the owners of Bella Balsamic in Punta Gorda, Fla.
“We mostly import our vinegars from Italy, and the olives and oils come from Europe—and depending on what time of the year it is, will determine which hemisphere we’re buying from.”
She said she adapted to glass bottle shortages by buying plastic containers for olive oil and balsamics, and told her customers to “keep their [glass] bottles” so they can store their oils long term.
In the small town of West Milton, Ohio, near Dayton, visiting 94-year old family business Wertz Variety is a Christmas tradition for many shoppers. It feels like returning to a bygone era.
Its owner, Georgia Wertz-Woolery, said she has seen a change during a year of inflation, the ongoing supply chain issues, and skyrocketing gasoline prices.
Wertz-Woolery said shipping delays mean some Christmas items will arrive late, or not at all.
Christmas trees, plastic floral decorations, and women’s handkerchiefs no longer bend the worn wooden floor of Wertz Variety.
Most of the goods Wertz-Woolery can’t get are made in China.
“We’re not getting everything that we used to–and it’s pretty much that way everywhere,” she said.
But, as COVID-19 restrictions have been lifted, shoppers have returned to Wertz Variety in full force.
“It’s been crazy,” she said. “People are realizing it’s important to support small and local businesses, and that’s been good for us. People thank us for being here. We love it, and we appreciate it.”
Foy’s Variety store in Fairborn, Ohio—near Wright-Patterson Air Force Base—survived the Great Depression, but now it can’t find candy to stock its shelves, said Annie Chapman, who has worked in the store for 20 years.
Krista Long, who has owned the Ben Franklin variety store in Oberlin, near Cleveland, Ohio, for 20 years, said the store couldn’t buy Hannukah candles in time for the Jewish festival of lights, which ended two days ago.
“I don’t know why I didn’t get them,” Long said. “I ordered them. I’ll probably get them next week, and that’ll be too bad. Hanukkah is over. At least we do have Christmas items such as gift wrap paper and Christmas lights.”
Despite these difficulties, Long said the independent store is returning to its 2019 level of sales.
“All things considering, we’ve had a pretty good year,” Long said.
Local Love
For many small business owners, the loyalty of local customers is a beautiful Christmas gift.Anita Headrick—the owner of Chattanooga, Tennessee, stores Alice Blue, Hanover Blue, and Electric Blue—said that local customer loyalty has helped her store stay open.
This loyalty has helped small outlets compete against giant companies like Amazon and Target that weren’t shut down by the government during the pandemic, she said.
She said she refers customers to other local stores if she lacks an item.
But the shortages are “massive,” said Headrick.
Leather goods, wrapping paper, boxes, garment bags, and other goods are challenging to find.
Although Headrick hasn’t let shipping costs affect her customers, she will have to soon.
The Art of Christmas
The shortages and supply chain issues affect artists too, said Carley McGee-Boehm, the owner of Chattanooga’s Gallery 1401.Although most artists have enough supplies in their studios to continue working, canvases for paintings are harder to find, she said. But, artists can find way around this problem.
“They already have this full studio, all of their supplies. So they don’t have an issue with paints or paint brushes. And they’re all extremely creative,” McGee-Boehm said.
To fix this issue, artists have started to use linen instead of canvas, she said.
After a year spent in lockdown, people hunger for art. Often, paintings sell from her gallery in just hours, McGee-Boehm said.
“We received these and they were on the wall for 18 hours and two pieces sold,” she said, pointing to a collection of paintings. “It has become the norm where pieces fly off the wall.”
This year, people want fun paintings with bright colors, she said. Depressing works struggle to sell.
“People have been staying focused on more joyful pieces,” said McGee-Boehm.
“I don’t think that anyone’s looking for anything that’s too somber. I found that light, soft, cheerful, or joyful, items have certainly been more attention getting.”