Planet Fitness has seen its stock drop by a significant amount in recent days after consumers were urged to boycott the gym chain amid controversy over a transgender locker room policy.
The company’s stock price, which traded at a high of $66.92 on March 7, dropped to $56.46 on March 19, although the price as of March 21 stood at $58.34. This month’s stock plunge over the controversy has wiped $400 million from the company’s value, according to Fox Business and other outlets.