Netflix Nixes Its Cheapest, Ad-Free Plan in the US

The company to begin phasing out its $11.99 per month plan.
Netflix Nixes Its Cheapest, Ad-Free Plan in the US
The Netflix logo at the entrance to Netflix Albuquerque Studios film and television production studio lot in Albuquerque, N.M., on Oct.13, 2023. Patrick T. Fallon/AFP via Getty Images
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Netflix is phasing out its lowest-priced, advertising-free subscription plan in the United States with hopes of increasing its ads-member base.

The California-based streaming giant told shareholders in a letter on July 18 that it would begin phasing out its Basic ad-free plan, which was priced at $11.99 per month, in the United States and France. Netflix said it had already phased out the plan in the UK and Canada.
Jana J. Pruet
Jana J. Pruet
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Jana J. Pruet is an award-winning investigative journalist. She covers news in Texas with a focus on politics, energy, and crime. She has reported for many media outlets over the years, including Reuters, The Dallas Morning News, and TheBlaze, among others. She has a journalism degree from Southern Methodist University. Send your story ideas to: [email protected]