Peloton and TJ Maxx have cut their ties with rapper and designer Ye, formerly known as Kanye West, following his recent controversial remarks.
The two companies are the latest high-profile brands, such as Adidas, Balenciaga, Gap, and Vogue, to cut their longstanding ties with Ye after the row over his words in recent weeks.
Adidas, Gap, and Balenciaga have all terminated their profitable relationship with the Yeezy fashion brand, owned by the rapper turned designer.
Ye was also banned from both Twitter and Instagram after making the comments on their platforms.
The artist has made repeated controversial statements, including a declaration that he would go “death con 3 On JEWISH PEOPLE” in a tweet. It is possible that Ye likely meant “defcon,” or defense readiness condition, a particular state of alert used by the military.
Financial giant JPMorgan Chase and Ye’s own talent agency, CAA, also cut ties with the performer.
Pressure Builds to Cancel Ye
Endeavor CEO Ari Emanuel has been at the forefront of public calls for a total corporate boycott of Ye and his businesses, Breitbart News reported.Emanuel is the brother of Rahm Emanuel, the former Democrat mayor of Chicago, U.S. congressman, and President Barack Obama’s White House chief of staff.
The Hollywood talent mogul said that Ye might be forgiven if he apologizes and repents like the actor Mel Gibson, after he made an antisemitic rant in 2006.
Emanuel also called for music platforms to stop streaming Ye’s music, putting further pressure on them, as more companies drop his labels.
However, Spotify announced that it would not remove his music, after earlier condemning the statements, which are widely considered to be antisemitic.
His label also remains on Apple Music and YouTube Music.
Ek said that the Universal Music’s label, Def Jam, would have to make a request to have his music pulled.
“It’s really just his music [on Spotify], and his music doesn’t violate our policy,” Ek told Reuters. “It’s up to his label, if they want to take action or not.”
Ye Disappears From Music and From Shelves
Meanwhile, TJ Maxx told FOX Business in an emailed statement that it does not tolerate “discrimination, harassment, or hate of any kind.”“We have instructed our buying teams not to purchase this merchandise for sale in any of our stores globally,” the retailer said.
Peloton pulled Ye’s songs from its gym’s playlists, saying that his music is “indefinitely paused” from its fitness platform, saying that they “take this issue very seriously.”
“You should know this was a decision we made immediately following his remarks.”
“I’m not even going to speak too much on it because you know I stand with you, you will not hear that artist in my class at all, I promise y’all,” he said in a video shared by the outlet. “I do not support hate speech whatsoever. I don’t tolerate that s–t at all, all right? You will not hear that artist in my class, I promise you.”
Despite losing almost most of his reported $2 billion from the cancellation of his Yeezy line and music label contracts, Ye maintains that he will never be canceled.
“In a world where conservative opinions are considered to be controversial, we have to make sure we have the right to freely express ourselves,” Ye stated.