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Large Companies Starting to Protect Their Brands in the Metaverse

Large Companies Starting to Protect Their Brands in the Metaverse
Gavin Menichini, using the Oculus Quest 2 VR headset, gives a demonstration of the Immersed Virtual Reality program which can be used for many applications on Jan. 28, 2022 in Austin, Texas. Sergio Flores/AFP via Getty Images
Emel Akan
Emel Akan
Reporter
|Updated:

An increasing number of big companies are filing trademark applications to protect their brands in the metaverse. They’re also looking to make money in this new realm by offering virtual goods and services.

Victoria’s Secret, New York Stock Exchange, and McDonald’s are among the latest corporations to announce plans to join the metaverse.

Emel Akan
Emel Akan
Reporter
Emel Akan is a senior White House correspondent for The Epoch Times, where she covers the policies of the Trump administration. Previously, she reported on the Biden administration and the first term of President Trump. Before her journalism career, she worked in investment banking at JPMorgan. She holds an MBA from Georgetown University.
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