Former First Lady Melania Trump has ventured into the non-fungible token (NFT) realm, releasing her first token and starting a new platform that will roll out NFTs regularly, with some of the proceeds going to help children in the foster care community.
The token, which includes an audio message from the former First Lady, will be available for purchase at roughly $150 between Dec. 16 and Dec. 31.
The move is part of the former First Lady’s ongoing engagement in child welfare advocacy.
NFTs will be released at regular intervals on the platform, which is powered by Parler and will use the Solana blockchain protocol. A “one-of-a-kind auction of historical importance” is scheduled in January and will include three elements—digital art, physical art, and a unique physical accessory, Melania Trump’s office stated.
With the move, the former First Lady joins a growing list of celebrities who have launched their own NFT collections. An NFT is a digital asset that uses blockchain technology to record the ownership status of digital objects.
Interest has surged in the global NFT market, which hit $22 billion in 2021 compared to just $100 million in 2020, according to data from DappRadar.