By Brenda Neckvatal
There is one challenge I see rising and experienced entrepreneurs alike consistently face, and that is how to get underachieving employees to perform better to avoid going through the difficult termination process. In most cases, I’ve found that the root of the situation is lack of clear performance expectations. A 2015 Gallup poll of 2.2 million employees in 550 organizations bears that impression out: it revealed that only half of surveyed staff members understood their job responsibilities fully.The ability to set and communicate expectations is important for any leader because it sets the stage for a more productive and less ambiguous work environment. Effectively establishing these not only helps build trust with employees, it also makes them feel valued—because the simple fact is that they usually want to be led… not let loose to produce work and merely hope that it’s satisfactory.
Results vary wildly when expectations are not clearly set; one employee may feel underpaid from having to replicate work or complete tasks more than once because the desired end result wasn’t clearly defined, others may feel overworked and behind, or underutilized and unappreciated. In addition, your needs as a leader aren’t being met, because staff members aren’t meeting expectations. Not a good environment to foster, even if it was done so unintentionally.
Here’s how you can start to reverse the trend and move forward.
Set Expectations Early and Often
Being clear on what an end result should look like, as well as its purpose (revenue, new clients or other tangible results) is what a team needs to flourish. It also establishes trust and transparency between that team and its manager, because the former has been infused with the confidence that they will step up to the task.If follows, then, that conveying expectations needs to be among a manager’s first (and most consistent) tasks, and this can be done through a wide variety of channels. Basics like company dress code, work hours and other broad strokes professional behavior can be communicated via employee handbooks or otherwise readily accessible methods. (Just remember that these documents should be updated at least annually to align with company changes.) For more detailed matters, frequent check-ins and project progress reviews with your team are effective ways of keeping expectations in place.
Too many entrepreneurs have the desire to give instructions to a team and then turn them loose without further guidance or support. Unfortunately, that rarely pans out. Continuously reinforcing goals over time simply keeps the ball in play. You’re the team captain, after all, and when players get close to going out of bounds or start fouling in the game, you need to step in and make sure they understand the rules of engagement and realign their actions. Such clarity can also, in time, free you from intensive supervision, because the more staff members understand the rules, as well as your comfort zone and what you want delivered, there will build a mutual level of confidence, and a blueprint with which they can operate autonomously.
