Ford Spends $2000 More Per Car Than Tesla On This—CEO Farley Isn’t Happy

Ford Spends $2000 More Per Car Than Tesla On This—CEO Farley Isn’t Happy
A Ford logo on signage at Country Ford in Graham, N.C., on July 27, 2021. Gerry Broome/AP Photo
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Ford Motor Co CEO Jim Farley said on Wednesday the legacy automaker has a far higher relative price for distribution than electric vehicle maker Tesla Inc.

What Happened

Farley said Ford’s distribution model per unit is $2,000 more expensive than that of Elon Musk-led Tesla and Ford has the potential to reverse those costs.

“The first is the distribution model. We think our distribution model today is about $2,000 per unit, more expensive than Tesla,” Farley told investors at the Alliance Bernstein 38th Annual Strategic Decisions Conference.