Dairy Queen Releases New Cool Treat Called Dreamsicle

Dairy Queen Releases New Cool Treat Called Dreamsicle
A Dairy Queen signage in Charlotte Hall, Md. on Oct. 10, 2014. Win McNamee/Getty Images
Jeremy Sandberg
Updated:

Orange creamsicle lovers are in luck this year, as ice cream franchise Dairy Queen has released a new cool treat called the new DQ orange or dreamsicle, announced on their Twitter page and in a press release regarding their free cone day on March 20.

On Dairy Queen’s Twitter page, the dreamsicle was tweeted with the slogan, “I dream. You dream. We all dream. For Dreamsicle.”

“Following Free Cone Day, DQ is offering a small regular or dipped soft serve cone for 50 cents, available for redemption only with the DQ mobile app, March 21-31 at participating DQ and DQ Grill & Chill locations,” said the press release. “This offer includes the NEW DQ orange, creamy and crunchy dreamsicle dip, or try the DQ classic chocolate dip.”

US billionaire investor Warren Buffett, CEO of Berkshire Hathaway which owns Dairy Queen (L) and Microsoft founder Bill Gates (R) flip over their Dairy Queen Blizzard treats in Beijing, China on Sept. 30, 2010. (Frederic J. Brown/AFP/Getty Images)
US billionaire investor Warren Buffett, CEO of Berkshire Hathaway which owns Dairy Queen (L) and Microsoft founder Bill Gates (R) flip over their Dairy Queen Blizzard treats in Beijing, China on Sept. 30, 2010. Frederic J. Brown/AFP/Getty Images

According to the press release on Dairy Queen’s website, in a national survey conducted by Innovate and fielded on Feb. 18-20, when 1,000 consumers were asked if a Dairy Queen soft-serve cone would make them happy, 92.2 percent said it would.

The survey also allegedly found that “people are happier on Free Cone Day than they are on their own birthday,” and “61.6 percent would share a bite of their DQ cone with their significant other, but only 23 percent would share the first bite.”

Twitter users were buzzing about the new DQ orange dreamsicle calling it “heaven in a cone.”

Another Twitter user wrote, “That looks so great!”

Some social media users called for a dreamsicle blizzard and if it will be available in Canada.

Under the hashtag #dreamsicle one twitter user posted, “Its legit and worthy of the hype.”

Maria Hokanson, executive vice president of marketing at American Dairy Queen, said in the press release regarding free cone day, “We love that our tradition of Free Cone Day has become synonymous with return of warmer weather and bringing people together. We know the start of soft-serve season brings joy to our fans, and we can’t wait to help spread smiles.”

A Dairy Queen store in Charlotte Hall, Md. on Oct. 10, 2014. (Win McNamee/Getty Images)
A Dairy Queen store in Charlotte Hall, Md. on Oct. 10, 2014. Win McNamee/Getty Images

If the dreamsicle isn’t available at your local Dairy Queen, it is possible it will be released in April or May as part of a new menu rollout.

Jeremy Sandberg
Jeremy Sandberg
reporter
Jeremy Sandberg is a New York based reporter originally from British Columbia, Canada. He focuses on Wall Street and other business news.
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