Bud Light Sales Fall Further as Dylan Mulvaney Mocks Controversy at Awards Show

Bud Light’s sales slump deepened mid-August amid ongoing fallout from the brand’s engagement with transgender influencer Dylan Mulvaney, who recently hinted at the controversy during an awards show.

Cans of Bud Light chill in a refrigerator in Oakland, Calif., on April 28, 2023. Jeff Chiu/AP Photo

Bud Light’s sales slump deepened mid-August amid ongoing fallout from the brand’s engagement with transgender influencer Dylan Mulvaney, who recently hinted at the controversy during an awards show.

Sales volumes of Bud Light at off-premise locations like grocery stores fell by 20.1 percent so far this year through Aug. 19 compared to the same period last year, according to Nielsen IQ sales data via Bump Williams Consulting.