Apple Hikes iPhone Price in Japan by Nearly a Fifth

Apple Hikes iPhone Price in Japan by Nearly a Fifth
Logo of an Apple store is seen as Apple Inc. reports fourth quarter earnings in Washington on Jan. 27, 2022. Joshua Roberts/Reuters
Reuters
Updated:

TOKYO—Apple Inc. has hiked by nearly a fifth the cost of its flagship iPhone phone in Japan, which is battling a weakening yen currency and rising inflation.

The Cupertino, California-based manufacturer’s entry level iPhone 13 now costs 117,800 yen ($870), Apple’s website showed, compared to 99,800 yen previously.

With the dollar up 18 percent against the yen year-to-date, the higher cost of the iPhone, which dominates Japan’s smartphone market, comes as consumers’ wallets are being squeezed by price hikes for daily necessities.

Such widespread hikes are a change for most Japanese following years of stable prices for many products.

Apple did not immediately respond to a request for comment.