The first Amazon Style store will open later this year at The Americana at Brand, a large shopping, dining, entertainment, and residential complex located in Glendale, California, the company said.
Customers will be able to get their hands on women’s and men’s clothing as well as shoes and other accessories.
In a blog post, the online retailer said, “Amazon Style brings together the best of shopping on Amazon—great prices, selection, and convenience—with an all-new in-store shopping experience built to inspire.”
The 30,000 square feet store puts a new spin on the traditional shopping experience, as customers can use the Amazon Shopping app to send items that they like to the fitting rooms.
Once there, they can use a touchscreen to browse more options, rate items, and request more sizes or styles that are then delivered directly to their fitting room “within minutes” thanks to Amazon Style’s “on-site operations, with advanced technologies and processes used in Amazon fulfillment centers.”
If customers don’t want to try the items on, they can simply send them directly to the pickup counter using the app.
What’s more, the app, which Amazon says is “built around personalization” uses machine learning algorithms to produce real-time recommendations for each customer as they shop, suggesting other items that they might like too.
Shoppers can enter more details into the application, such as their style and fit, to receive more tailored and refined recommendations on other items, the company says.
“Amazon Style offers more selection than a traditional store of its size—more than double the number of styles—without requiring customers to sift through racks to find the right color, size, and fit,” Amazon said. “Instead, Amazon Style features display items, bringing more looks and less clutter to in-store shopping.”
While the physical store will rely heavily on technology, Amazon says that employees will still be working in-store to deliver items to the fitting rooms and process customers’ payments at the tills, among other things.
“You’ll find everything from the $10 basic to the designer jeans to the $400 timeless piece,” Vasen said. “We want to meet every budget and every price point.”
The Epoch Times has contacted Amazon for comment.
However, the Amazon Style store is the first physical shopping experience for customers. The company is yet to provide an exact date as to when the Glendale store will be open to customers.
In a Jan. 7 notification to employees, Amazon said its COVID-19 paid leave for employees has been reduced to a maximum of 40 hours from its previous 10 days.
