Digital marketing is an ever-growing part of business success. According to Statista, in February 2020, U.S. marketing executives were devoting a whopping 13.2 percent of their company’s revenue toward marketing budgets. The allotted budget spend was up from an average of 7 percent to 10 percent in previous years. The statistics website also reiterated that digital marketing continues to increase while traditional channels shrink.
Even if a company has already invested in digital marketing in the past and present, facts like these continue to emphasize the need to maintain those online efforts in the future. It’s an ongoing phenomenon that Jason Hennessey is well aware of. The CEO of and founder of digital marketing agency Hennessey Digital knows that online marketing isn’t a “set it and forget it” kind of deal. It requires patient and steady attention over time.
