Australian Retail Sales in January Better Than Expected

People walk along Bourke Street Mall in Melbourne, Australia, on Dec. 26, 2021. Diego Fedele/Getty Images

Australian retail sales held up well in January despite the initial chaos caused by rising Omicron cases and its impact on staffing and supply chains, according to Mastercard spending data.

Across the country, retail sales were 4.9 percent higher in January compared to the same time last year, and the figure is up 14.4 percent compared to two years ago.

Australian Retailers Association CEO Paul Zahra was pleased that the Omicron outbreak failed to dampen retail sales despite early concerns around foot traffic and staffing issues.

“January was an up and down month for retailers,” he said. “Overall, we’ve had a soft landing from Omicron and the impacts on sales have not been as severe as we originally feared.”

Towards the end of the month, the number of infections began trending downwards and close contact isolation rules for essential workers were eased.

Data from Mastercard also show that household goods were the top-performing category, up 10.4 percent from the previous year, followed by clothing sales.

Department stores fell in growth, the only retail category to do so and was the eighth consecutive month of negative results.

Every state and territory had positive results, with Victoria topping the leader boards.

Crowds arrive in the Chinatown district in Sydney, Australia, on Jan. 29, 2022. Lisa Maree Williams/Getty Images

However, Zahra noted that it remained an uneven recovery depending on the type of business and its location.

“Cashflow concerns remain a challenge for many retailers coupled with rising supply chain costs,” Zahra said.

Foot traffic in CBDs also continues to suffer as many office employees continue to work from home or have hybrid arrangements.

However, it is expected to improve as the international borders opened to double vaccinated tourists, visa holders, and business travellers on Monday.

“We are looking forward to the international border reopening, which is the first step towards the revitalisation of our city centres,” Zahra said.

Meanwhile, AMP Capital’s Australian Economic Activity Tracker improved to a pandemic-era high, as mobility, restaurant bookings, and job ads improved.

“The shallow and brief dip in the tracker points to far less impact on March quarter GDP than seen with the Delta lockdowns in the September quarter,” AMP Capital chief economist Shane Oliver said on Friday. “In fact, we just see a moderation in the rate of GDP growth rather than a contraction.”

Prime Minister Scott Morrison expects wages to grow with the economy as the unemployment rate sits at 4.2 percent and companies fight over workers.

“Our businesses will be more prosperous as the economy grows, and I expect that businesses will be able to share those proceeds with their workers. They understand that.

“They know they need skilled staff to be competitive and it’s in their interest to make sure that they’re supporting their employees and their workforce in the way they need to,” he told reporters on Monday.