Uber Drops NYC Prices to Beat Taxi Fares

Uber Drops NYC Prices to Beat Taxi Fares
A woman tries to hail a taxi on First Avenue October 31, 2012 in New York. Stan Honda/AFP/Getty Images
Catherine Yang
Updated:

UberX is dropping fares by 20 percent to compete with New York City’s iconic yellow cabs. 

(Uber)

(Courtesy of Uber)

This also means 20 percent less for uberX drivers, though the company expects drivers will be able to make up the difference due to higher demand.

According to an Uber blog post Monday, this is a limited time price drop to see if people will start taking more Uber rides. It’s piloted the similar price cuts in the San Francisco Bay Area and Boston.

UberX is the lowest price Uber service, and takes a 20 percent commission from the fares. Car-hail service Uber is basically New York City’s largest livery cab base.

“We know you may be asking yourself how this affects our partner drivers,” the blog reads. “What we’ve seen in cities across the country is that lower fares mean greater demand, lower pickup times and more trips per hour — increasing earning potential and creating better economics for drivers. What does what mean in the long run? They'll be making more than ever!”

Uber has run into complaints over pay before, both from drivers and the competition. Earlier this year it released “salary” figures for full-time uberX drivers (Uber is a service and not an employer).

The median income for a driver in New York City was over $90,000, though analysts and the media quickly pointed out this does not include many expenses and the real pay can be significantly less ($30,000 by some counts).