At first glance it seems improbable: What does an artist have to do with trend spotting? Apart from the obvious, the way in which artists have effected trends and society through their art, much can be learned from these great masters. Artists are constantly observing the world from a different perspective which allows them to see patterns and trends emerge.
Van Gogh
“Art demands constant observation” –Vincent Van Gogh
Artists consider time, color, texture, symmetry and what is lacking. They expose themselves to new environments and observe those as well. Now, consider this from an entrepreneur or small business owner’s point of view. If you were to observe the articles being published on Fast Company or Entrepreneur Magazine, the headlines on LinkedIn, the debates on Twitter and influential blogs how soon would it be before you noticed a new trend in your industry?
Michelangelo
“A man paints with his brains and not with his hands” –Michelangelo
Observing a trend is the first step towards being a trendsetter. You must know where the market place is headed so that you can get there first. Once you have observed a trend then consider how it will evolve. Place yourself ahead of the game by thinking of what could come next and then get creative with your options. No artists can start painting without observation but the real work begins when they have to implement their creative outlook on an idea. If for example, the trend you spotted is the ideas of the journey of the consumer through innovative technology then consider where the conversation will go next and how this can effect your industry. (Also listen to the pros, a Michelangelo inspired conference on innovation is taking place on May 1st in NYC).
Salvador Dali
“Those who do not want to imitate anything, produce nothing” –Salvador Dali
If you are too focused on becoming a trendsetter then the challenge to be constantly unique will hinder your work. Accept that everything has been done and thought of already and console yourself by realizing that your unique take on a subject is what will differentiate you. Pitch in already popular trends with your original flare and see how people respond to it. It was by imitating great masters like Picasso and Van Gogh that Dali found his own unique voice.
