Within the marketing arena, there is a surge of information that is read, deciphered, and put into action.
Marketing is always in a state of flux to be ahead of the curve on the next big thing. However, in the rush to beat the competition, sometimes we forget that the next best thing is just the former thing revamped. Viewability is a perfect example of a current topic that could be explained in a traditional manner.
Marketers are constantly looking for ways to enhance viewability and have the consumers act on their “call-to-action” (CTA). Viewability is very topical since emerging on marketers’ radar a few years ago. The Media Ratings Council states that desktop display ads are to be considered viewable if “50% of their pixels are in view for a minimum of one second.”
