The Marketing Corner: School Daze

“Back to school” has become a quasi-predictor of what can be expected from the upcoming holiday shopping season.
The Marketing Corner: School Daze
Pre-K teacher Epernay Kyles meets with her students on the first day of class on Aug. 28. AP Photo/Pablo Martinez Monsivais
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It’s that time of the year again. Parents are busily getting their children (younger and older) ready for the new school year.

There are a plethora of items that are desirable: the run the gamut from must have clothing/shoes, supplies, and desirable electronics (laptops, smartphones, etc.). In years past, this time frame has stopped short of being like Christmas for retailers. It’s not to minimize the impact or the importance of back to school. But, this time period has become a quasi-predictor of what can be expected from the upcoming holiday shopping season.

Big box retailers and small business owners alike can expect to see flat spending versus last year.