American women have come a long way since the start of the suffrage movements during the 1840s.
It has been a journey in which has seen women go from being homemakers to leaders in our community, CEOs of major corporations or plant supervisor at a major automaker. With this evolution, one thing has become a known statistic; women are driving many purchasing decisions for the family.
These purchase decisions even include male-oriented products. These decisions have not only become boardroom discussions but are the basis for commissioned research studies which have tracked and categorized women’s purchase behavior. Marketers use these research studies outcomes in order to seek methods to court these female decision-makers and convert them to customers.
