YO, THIS GAME IS LIKE A DIGIORNO PIZZA BECAUSE IT WAS DONE AFTER TWENTY MINUTES #SuperBowI #SuperSmack #DiGiorNOYOUDIDNT
— DiGiorno Pizza (@DiGiornoPizza) February 3, 2014Like the Oreo tweet the year before, it used humour to engage with an audience generating almost 17,000 retweets. Although it can also backfire.
Dutch airline KLM sent Mexican social media users into a frenzy after posting an image following the Netherlands’ win over Mexico during the World Cup.
KLM apologised acknowledging emotions can be high following soccer matches, but failed to see the real reason the nation had turned against them – the stereotypical image of a man in a sombrero.
TV Advertising
There’s been a big focus online over the past few years, but the truth is nothing has replaced the television. TV is dead according to many. And whilst it isn’t the same as it was around 10 years ago, it’s still very much alive and kicking. With the likes of catch-up TV and bigger budget shows being broadcast such as Breaking Bad and Homeland, it’s very much alive and kicking. And brands are once again beginning to realise this.
Through online mediums brands can encourage click-throughs, and on television they’re still reaching millions of viewers. Once again, less is more.
Poker brand Full Tilt have recently released their new adverts to advertise their Full Tilt mobile app, telling a very simple yet interesting story that shows everything the brand does in 30 seconds, no questions.
https://www.youtube.com/watch?v=KGOh-AZTsnE&index=2&list=UUMPC2v3_8yRYRTtD4nxrhbw
Brand Ambassadors
(Image URL: http://www.independent.co.uk/news/business/article9841091.ece/binary/original/Matthew-McConaughey-Lincoln-001.jpg)
The use of brand ambassadors has increased tenfold over the past year or so and is an extremely useful tool to help promote your products or services.
That could be by targeting influential figures in your field on social media or blogging, encouraging them to promote your brand, or through the world of celebrity. The likes of David Beckham (H&M) and Matthew McConaughey (Lincoln) are have become synonymous with their brands, whilst there are plenty more stars representing a range of brands from coffee to casinos.
