When the Pantone Institute revealed this year’s color of the year—Tangerine Tango—it awakened a color blast in fashion and beauty much like a ripening orange emerging after winter.
The fruit-inspired color is rapidly gaining popularity whether seen on runways, clothing, nails, belts, or shoes—adding new degrees of warmth and energy to spring and summer fashions.
Suddenly, the color seems to be everywhere!
“Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it,” said Leatrice Eiseman, executive director of the Pantone Color Institute on the Pantone website.
“Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.”
Even Sephora jumped on this juicy color and, teaming with Pantone, created an entire line of cosmetics and makeup accessories.
Tangerine Tango scores big as a cosmetic hue thanks to its versatility in an exotic and inviting way. It adds a pop of color to lips, cheeks, and nails. As an unexpected eye shadow, it flatters blue or green eyes as a complementary opposite, while bringing out an amber cast in brown eyes.
The color itself symbolizes happiness and love in China and Japan, according to the website sensationalcolor.com.
It is known to stimulate the appetite and activity, while encouraging socialization.
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You don’t want to be wearing this color if you want to retreat into quiet solitude, that’s for certain. But if you’re ready to meet new people or go for a jog in the park, this is a terrific color to awaken those endorphins.
According to trendnstylez.com, spring is the perfect time to bring out the brighter colors. Orange is a universally appealing shade and can look good on people of all ages.
The color trend will continue as a go-to look for fall, mellowing into the more autumnal shades of rust and terracotta.
More than anything, Tangerine Tango is a fun color and can be played with in a variety of ways—so go on, take a bite and let it sweeten your wardrobe this season.
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