Five years ago, newly-built Cowboys Stadium hosted Super Bowl XLV between the Green Bay Packers and the Pittsburgh Steelers. Although the game on the field went off without any hitch, the Stadium wasn’t quite ready to house the announced attendance of 103,219. The roughly 15,000 temporary seats weren’t all finished by game-time and as a result some 1,200 fans were moved to either different seats or standing only room. Some never saw the game at all.
Roughly 400 fans ended up with no seats so the NFL offered them triple the value of their $800 tickets as well as a ticket to the next year’s Super Bowl. Later, the NFL gave them a second option that included a free ticket to any future Super Bowl plus roundtrip economy airfare and four nights in a hotel room.