So as presidential contenders start making the rounds, look for political productions designed to capture the emotions, interest and loyalty of primary voters – the candidates’ very own “fan bases,” which they hope will translate into voter blocs on Election Day.
Cultivating these resources will also prepare contenders to assume the role of entertainer-in-chief, now a mandatory job requirement for the presidency.
Kathryn Cramer Brownell is Assistant Professor of History at Purdue University. This article was originally published on The Conversation. Read the original article.