RIM Announces Name Change to BlackBerry at Long-Awaited BB10 Launch

RIM unveiled two BlackBerry 10 smartphones and announced a change of company name Wednesday at its BB10 launch.
RIM Announces Name Change to BlackBerry at Long-Awaited BB10 Launch
Minister of International Trade and Minister for the Asia-Pacific Gateway Ed Fast (L), BlackBerry (formerly RIM) president and CEO Thorsten Heins, and Foreign Affairs Minister John Baird (R) mark the launch of the new BlackBerry 10 smartphone during the World Economic Forum annual meeting in Davos, Switzerland, in advance of the worldwide launch on Jan. 30, 2013. DFAIT
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The Z10 will be available Feb. 5 in Canada, where it will retail for around $149.999 on a three-year contract, although pricing will vary by carrier.

In the U.S. the Z10 will launch in March, while the first global carriers will launch the Q10 in April.

‘Great collaboration tool’

Heins highlighted the BlackBerry Hub, BlackBerry Flow, and BlackBerry Peek at the launch, innovations that provide the BB10 with a single place for managing all activities and conversations, including email, text messages, and social media, while making it easy to slide between applications without having to use home or back buttons as found on competitor devices.

The event also noted the ability of the BB10 to separate personal content from work applications and data and to provide powerful encryption and security so that users only need to have a single device for both work and play.

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