Postcard Display Turns Heads on New York’s Fifth Avenue

The glory days of the postcard are long gone, but one New York City storefront on fashionable Fifth Avenue is bringing the postcard back into vogue.
Postcard Display Turns Heads on New York’s Fifth Avenue
Kristen Meriwether
Updated:
<a href="https://www.theepochtimes.com/assets/uploads/2015/07/PostcardStore.jpg"><img class="size-large wp-image-289117" title="Postcards on the window of the Paul Smith store on 16th St. and Fifth Ave., Sept. 5. (Amal Chen/The Epoch Times)" src="https://www.theepochtimes.com/assets/uploads/2015/07/PostcardStore-676x450.jpg" alt="Postcards on the window of the Paul Smith store on 16th St. and Fifth Ave., Sept. 5. (Amal Chen/The Epoch Times)" width="590" height="393"/></a>
Postcards on the window of the Paul Smith store on 16th St. and Fifth Ave., Sept. 5. (Amal Chen/The Epoch Times)

<a href="https://www.theepochtimes.com/assets/uploads/2015/07/Man+PostcardStore+Amal+Chen.jpg"><img class="size-large wp-image-289118" title="A man peruses the postcards on the window of the Paul Smith store on 16th St. and Fifth Ave., Sept. 5. (Amal Chen/The Epoch Times)" src="https://www.theepochtimes.com/assets/uploads/2015/07/Man+PostcardStore+Amal+Chen-676x429.jpg" alt="A man peruses the postcards on the window of the Paul Smith store on 16th St. and Fifth Ave., Sept. 5. (Amal Chen/The Epoch Times)" width="590" height="375"/></a>
A man peruses the postcards on the window of the Paul Smith store on 16th St. and Fifth Ave., Sept. 5. (Amal Chen/The Epoch Times)

“I automatically saw it as a window,” Turnage said. He spread a few of the postcards on the floor and called Reyes in New York to let her know he had the next idea for the store’s monthly window change.

The junk store owner wanted 99 cents each, or $85 a box. Turnage struck a deal for eight boxes and hauled them to his house, where they sat in his guest room for three or four months.

When he pulled the boxes before shipping them to the Fifth Avenue store, he thumbed through them. Some of the postcards were just thrown in the boxes, but others were organized by country. 

<a href="https://www.theepochtimes.com/assets/uploads/2015/07/PostcardStore-IMG_9378-Amal+Chen.jpg"><img class="size-large wp-image-289119" title="Postcards on the window of the Paul Smith store on 16th St. and Fifth Ave., Sept. 5. (Amal Chen/The Epoch Times)" src="https://www.theepochtimes.com/assets/uploads/2015/07/PostcardStore-IMG_9378-Amal+Chen-676x447.jpg" alt="Postcards on the window of the Paul Smith store on 16th St. and Fifth Ave., Sept. 5. (Amal Chen/The Epoch Times)" width="590" height="390"/></a>
Postcards on the window of the Paul Smith store on 16th St. and Fifth Ave., Sept. 5. (Amal Chen/The Epoch Times)