Porsche presented three new cars for the North American market, the 718 Boxster, the 911 R and the Macan at the New York International Auto Show on March 23.
Porsche had a strong start to 2016. “Vehicle deliveries were up 11 percent in January and February, with nearly 8,000 vehicles sold in the United States,” said Klaus Zellmer, President and CEO of Porsche North America at the Auto Show.
The company expects steady and profitable growth for Porsche in North America in 2016 thanks to its current attractive vehicle portfolio, quality, and design.
Porsche ranked highest in the Initial Quality Study according to the market research firm J.D. Power in 2015. The Initial Quality Study measures problems experienced by 84,000 new car owners during their first 90 days of ownership. Porsche led all brands for the third year in a row, with the fewest problems.
Porsche also plans to increase its footprint in the United States. “We will open our second Porsche experience center in Los Angeles this fall,” said Zellmer. The complex, which is 50 acre in size, will have a 2-mile drive track and fine dining restaurant.
“Porsche’s core competence has always been sports cars and the United States remains the number one market for the sports cars in the world,” said Zellmer.
Porsche introduced its 718 Boxster and 718 Boxster S models at the show. It is named after the legendary mid-engine race car from the late 1950s and early 1960s. The new 718 Boxster models are more powerful and efficient due to the newly developed four-cylinder flat engine with turbocharging. The new models will be at the dealers in June.
The second sports car introduced was the New Porsche 911 R. “Rumors surrounding this model have been intense. It has been long awaited,” said Zellmer.
The new model relies on systematic lightweight construction, maximum performance, and uncompromised driving experience. This special limited edition model weighs just over 3,000 pounds. It is the lightest 911 in the range.
The third debut, the Macan, is driven by a sporty and highly efficient turbocharged 2.0 liter inline-four cylinder engine. “At $47,500, it represents a tremendous value proposition,” said Zellmer. The Makan 2017 model can be ordered now and will reach dealers in July.
“With a broader lineup than ever before, 2016 will be another exceptional year for Porsche in the United States,” said Zellmer.
