McDonald’s announced the expansion of a major upgrade to its food quality.
The addition of fresh beef was an expensive upgrade for McDonald’s, and also required the company to develop a way of cooking fresh beef that would not slow down lines, according to McDonald’s U.S. President Chris Kempczinski, via Reuters.
“All I can say, if Wendy’s knew how well the fresh quarter pounder beef was doing at $MCD (and taking business away from competitors) they would steer clear of any reference of it. It’s more publicity for us. Thank you.
“No seriously, thank you.”
The fresh beef expansion comes as McDonald’s is improving food quality and increasing menu variety to counter competition from older rivals such as Wendy’s Co, as well as more premium chains like Chick-fil-A, In-N-Out, and Shake Shack Inc.