Opinion

Legacy Media Outlets Are Cashing In on Trump

Legacy Media Outlets Are Cashing In on Trump
President Donald Trump prepares to sign a confirmation for Defense Secretary James Mattis in the Oval Office at the White House in Washington, D.C. on Jan. 20, 2017. Kevin Dietsch - Pool/Getty Images
Jack Phillips
Jack Phillips
Breaking News Reporter
|Updated:

Jeff Zucker, president of CNN Worldwide, needs to send President Donald Trump a “thank you” card or a box of chocolates. Maybe he already has.

No, not because he’s been studying ancient Chinese philosophy and believes that enduring Trump’s attacks on his network is a virtue, but because Trump’s new administration has been a windfall for ratings.

Whether you adore or revile him, there’s no one else like Trump. By comparison, former President Barack Obama had a low-key leadership style. Throughout his tenure, Obama, known for his oratorical prowess, was described as “mild-mannered” or an “intellectual”—but most of the time that didn’t make for good TV.

The fact is, Americans are genuinely interested in and fascinated by what Trump will do next.

Republican Presidential candidate Donald Trump enters a CNN town hall event moderated by Anderson Cooper in Milwaukee, Wis., on March 29, 2016. (Darren Hauck/Getty Images)
Republican Presidential candidate Donald Trump enters a CNN town hall event moderated by Anderson Cooper in Milwaukee, Wis., on March 29, 2016. Darren Hauck/Getty Images
Jack Phillips
Jack Phillips
Breaking News Reporter
Jack Phillips is a breaking news reporter who covers a range of topics, including politics, U.S., and health news. A father of two, Jack grew up in California's Central Valley. Follow him on X: https://twitter.com/jackphillips5
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