Today, I’m at the heart of the fashion district, where celebrities and fashionistas swarm over to find out the latest trend! And that’s “Cheongdam-dong,” located in the Gangnam district of Seoul.
Multi-shop is a very popular fashion boutique located in Cheongdam-dong. Today, we asked the designer of Multi-shop to give us a rundown of the latest fall and winter trends in K-fashion!

First Look: The Fur Vest
Fur products have always been staple items during fall and winter seasons, but this year, their popularity reached a level beyond anyone’s expectation.

Second Look: Oversized Outerwear
Every Korean girl has a military-style coat like this in her closet. You probably noticed that fashion icons like Gong Hyo-jin love military-style coat as well. So what is the right way to wear it so as to really make you stand out?

Third Look: Flared Winter Skirts
If you’ve watched Korean dramas or visited Korea, you probably noticed that Korean girls love the blouse-and-skirt combo, especially chiffon blouses and flared skirts, because these items give such a feminine touch.
Hallyu World is an E*Star Entertainment production focusing on Korean Celebrity and Lifestyle Trends.