John Oliver Holds Contest for Premium New York Yankees Tickets

John Oliver Holds Contest for Premium New York Yankees Tickets
John Oliver accepts the TCA Award for Outstanding Achievement in News and Information for 'Last Week Tonight with John Oliver; via video at the 31st annual Television Critics Association Awards at The Beverly Hilton Hotel on August 8, 2015 in Beverly Hills, California. Photo by Frederick M. Brown/Getty Images
Updated:

John Oliver is holding a contest to stick it to Loon Trost, New York Yankees COO.

Trost made controversial comments during a Feb. 18 interview on WFAN, regarding the fanbase of the New York baseball team.

“The problem below market at a certain point is that if you buy a ticket in a very premium location and pay a substantial amount of money,” Trost said. “It’s not that we don’t want that fan to sell it, but that fan is sitting there having paid a substantial amount of money for a ticket and (another) fan picks it up for a buck-and-a-half and sits there, and it’s frustrating to the purchaser of the full amount.”

Oliver is selling each ticket for 25 cents. There is one caveat.

“And quite frankly,” Trost said, “the fan may be someone who has never sat in a premium location. So that’s a frustration to our existing fan base.”

Oliver has come up with a solution.

The “Last Week Tonight” host purchased premium seats for the first three games of the regular season. Tickets include April 4 (now postponed), April 6, and April 7 matches versus the Houston Astros. The coveted seats are behind the home plate and can cost upward of $1,000. 

Oliver is selling each ticket for 25 cents.

There is one caveat.

You must dress like you have never sat in a premium location before.
John Oliver

“You must dress like you have never sat in a premium location before,” said Oliver during the taping of satirical talk show. “What that means is up to you.”

Contest entrants are to tweet the choice of game date and a photo with the hashtag #Ihaveneversatinapremiumlocation to the twitter handle, @lastweektonight. 

Oliver will pick the winners.