Ireland Uses St. Patrick’s Day Brand to Drum Up Investment
The Irish government is taking the opportunity of its nationally branded holiday, St. Patrick’s Day, to send the world an important message:
Irish Prime Minister Enda Kenny speaks alongside US President Barack Obama during a St. Patrick's Day reception in the East Room of the White House in Washington, DC, March 17, 2011. Photo by Olivier Douliery-Pool/Getty Images
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