When it comes to running a business taking care of existing or new potential customers is essential. Email remains a powerful channel to grow your leads and to also provide a personalized experience with your loyal clients and followers. In a blog post published today by GetResponse hovers over some useful strategy to better leverage your autoresponder and brand recognition.
One of the frequent assumptions we might start doing unintentionally is to streamline too much business operations. The last you want to do is to automate too much your services and in turn begin to treat everyone like a number. People know the difference between a great customer service experiences versus a mediocre customer service treatments.
Email is a great and powerful marketing tool that is cost effective for any business. In addition, the autoresponder is one of the facets a company uses to push out content with a specific message that is tailored and personalized to needs of the clients. Furthermore, GetResponse advises that no matter what format (press release, blog, advertising, autoresponder and newsletter) you should always echo a consistent and clear idea what the company actually does.
So what should be added in the autoresponder if it is an automated program? Well in spite of its automation capabilities the content’s aim should be the following: that it is concise, useful and rewards subscribers.
People today have just a few minutes to get the headlines, so make sure your content is nice and tight. There is nothing that will turn off people’s interest in your business and brand if you spam their inbox. It is why you need to do some extra work to personalize the autoresponder by including some personalized details for each of the clients in a systematic fashion.
Finally, reward people for continuing to keep up with your latest news and developments with perks or coupons of some sort. If business is booming take some extra time to build a long-term relationships with your customers.
Additional tips to make your autoresponder even more awesome
Another way to fully grasp just how you can maximize the autoresponder’s capabilities can be through this a helpful infographic. According to Visual.ly there are six things to remember when autoresponders are concerned:
- Make them feel welcome
- Give them suggestions
- Personalize it
- The final countdown
- Share your expertise
- Keep it simple, silly (K.I.S.S)
So any new client that signs up to learn about your company they should get a clear sense what the service is about and also go the extra mile make them feel unique and different. In other words, like in a family structure everyone is in charge for the well-being of each individual person, so give a professional and an individualized treatment because people appreciate this human approach.
For any sort of exchange or communication with a customer has with the business respond right away and provide helpful information. This not only demonstrates how they are important but in turn you are showing them how proactive you are about their business. It means you care and you are serious about their questions or concerns.
Last but certainly not least, keep the autoresponder simple and silly. The most important information is what customers are expecting, but if you include a personalized touch in your communications they will more than likely purchase more products and services.