How Playing Twitter Games Can Build Your Business

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Imagine your marketing strategy was to put a letter in a bottle and cast it out to sea. The letter reads, ‘Dear Customer, in the unlikely event of you opening this message, please forward it in a bottle to all your friends for the chance of winning a prize’. 

Many businesses adopt this “message in the bottle” approach, when it comes to their online marketing strategy for Twitter and Facebook. They know they have followers out there but they don’t know a whole lot about them. They only interact with them via rewarding them for “spaming' their friends.

If you could create a picture of a person’s personality based on what they Tweet, who follows them and what they retweet, perhaps you could have a more meaningful interaction with them. Only engage with them when you have something they are interested in. 

Enter the visionaries at 2PaperDolls, who have launched a game that utilises your public data on Twitter to build you a profile online that represents the real you. 

According to 2PaperDolls founder Louis Ravenet, he sees Twitter as the new CRM (Customer Relationship Management), a platform where businesses have two way communications with their customers. The technology behind “Mind of Man”, MOM for short, is what will eventually enable business users of Twitter to do just that and it also provides non-business users with a game that can earn them rewards in the real world. 

Easier said than done, I hear you say. This is how at the recent launch of “Mind of Man” in Dublin Mr Louis Ravenet and his wife Mrs Andrea Ravenet, the people behind Microsoft CRM, explained how this might happen.

“MOM, identifies players’ traits and emotions relative to their friends, favourite celebrities, and the rest of the Twitterverse,” said Louis. 

The goal is to try and create a game that is engaging for Twitter users. “Your daily moods affect your game character … we think there is a trend of people who spend so much time in the virtual world; working, exploring, publishing and learning, that they actually want that world not to be replaced but sort of merge and to represent their role more accurately.”