The holiday shopping season is expected to get an earlier-than-normal start this year, with a new report from Salesforce arguing that pandemic-related health concerns, along with expected product scarcity and shipping delays, will combine to fuel earlier holiday demand.
The outbreak of the CCP (Chinese Communist Party) virus has led to a shift in Americans’ buying habits, driving $107 billion in additional online spending since March, out of a total of $497 billion in online purchasing in the first eight months of 2020. With global online holiday sales expected to hit all-time highs and retailers struggling to cope with the strain of the CCP virus on shipping capacity due to warehouse closures, up to 700 million packages could face shipping delays, Salesforce analysts predict.
