Google Says That Amazon, Not Bing, Is Its Largest Search Competitor

Google’s Eric Schmidt is in Germany trying to calm the waters after the country raised concerns over the company’s dominant position in the market. Specifically, Germany is worried that Google has too much control over search and that it could, if it desired, significantly harm European companies by removing or downplaying those results when searched.
Google Says That Amazon, Not Bing, Is Its Largest Search Competitor
This picture taken on May 13, 2013 in the French western city of Rennes shows a woman choosing Google Search (or Google Web Search) web search engine front page on her tablet. Damien Meyer/AFP/Getty Images
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Google’s Eric Schmidt is in Germany trying to calm the waters after the country raised concerns over the company’s dominant position in the market. Specifically, Germany is worried that Google has too much control over search and that it could, if it desired, significantly harm European companies by removing or downplaying those results when searched.

When talking about competitors, Schmidt drove home the point that Google has quite a few competitors that many do not think of as traditional ’search' engines. For example, when he was talking about who Google’s biggest search rival is, his answer was Amazon, not Bing.

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